Brussels Motor Show opens up for new mobility
The 96th Brussels Motor Show, to be held from 12 to 21 January 2018, opens up for the first time for new mobility forms going from micro-mobility devices to car sharing with a complete palace dedicated to “#WeAreMobility” during the last 4 days of the show. All major car brands will be present in Brussels, which is rather exceptional compared to other motor shows.
Five world premieres
This edition of one of Belgium’s most popular shows (555.000 visitors) features five world premieres, 13 European and 35 Belgian firsts according to show organizer FEBIAC, the Belgian car importers federation. King Filip of Belgium will open the show on January 11th, a day reserved for professionals.
All major bands present
Cars will be presented in eight of the 12 palaces (1, 3, 4, 5, 6, 7, 11 and 12) with all major car brands present. That’s quite unique in the world today, as more and more car manufacturers see motor shows as less relevant to make their new cars known to the general public.
Except for Brussels, where cars are actually sold actively on the show floor – where elsewhere they are only exhibited – making up a large part of the car sales of the year for Belgian importers.
Dream car status
Palace 1 gets a kind of ‘dream car’ status with cars from Ferrari, Rolls Royce, Alpine and other McLarens centralized together around a swimming pool, bar and exposition of automotive jewellery, guarded by comic strip racing pilot Michel Vaillant. Motorbikes occupy palaces 8 and 9.
Package delivery by drones
The last four days of the motor show palace 10 will be completely dedicated to new mobility with the #WeAreMobility exposition with focus on the most divers forms of future mobility from electric steps, hoverboards, monowheels, Segways up to car and bicycle sharing services, car pooling and package delivering by drones.