Only half of parents checks kids are buckled up correctly
A survey with some 500 parents and grand parents points out that only half of them checks whether the kids are buckled up correctly in the car before leaving. Flemish Minsiter of Mobility Ben Weyts (N-VA) and the Flemish Foundation for Road Safety VSV (Vlaamse Stichting Verkeersveiligheid) start a campaign on August 14th to sensibilize.
Since 2006 children smaller than 1,35 m have to sit in a child seat that is adapted to their weight. Although mandatory for ten years now, the correct application of that rule remains a problem. Half of the parents don’t check it before leaving, one third isn’t using the right child seat and finds it ‘difficult’ to install it.
“Car isn’t a safe place”
According to minister Weyts half of traffic victims between 0 and 9 years old is a car passenger. “Opposite to what people think, a car isn’t a safe place to be for a child. Child seats that are used correctly can half the risk on casualties. A simple click can make a big difference.”
The campaign will feature large billboards with a child in a child seat on the rear seat of the car with the slogan: “Mummy has promised to always buckle me up” and the baseline “Promise it too on beloofd.be“, a website where parents can record their promise for everyone to see.
“By stimulating people to actually speak out their promise online, the message gets very personal, which boosts the impact”, says the VSV. It wants to expand this ‘promise concept’ to other campaigns in the future too.