Booming business: 650 euro for a luxury car wash
To make a car look new it also polishes chrome, impregnates cabrio roofs, de-oxidizes exhausts and removes mould and animal hair. “Even vomit, especially after summer holidays and the end of year feasts”, says CEO Gert Schelfhout.
Was-Co mainly works for car makers who want to prepare the new cars for the showroom or delivery. It cleans cars that got dirty during transport, polishes showroom models and prepares cars for motor shows in Brussels, Geneva, Frankfurt and Shanghai. It even provides a full-time service during film and photo shootings.
Private clients bring in their cars because they want a really clean car. Or because they want to boost the resale value of their car.
High priced donkey work
“Most of the time our work is sheer drudgery”, says Schelfhout, who founded the company 13 years ago. “Taking the wrap of Tomorrowland deejays Dimitri Vegas & Like Mike’s BMW X5 took us two and a half days.”
Almost all work in this luxury car wash is done by hand. The big rotating brushes of a classic car wash are nowhere to find. “A nightmare”, finds Schelfhout. Even manual car washes are a problem. “If the user before you just used the brushes to remove sand or mud, it will will scratch the paint on your car.”
650 euro, vat excluded, is the price of a standard cleaning session. A nowadays popular ceramic coating, that fills op all pores and prevents dirt to get in, costs an additional 500 euro.
“Car paint is the most fragile part of a car. If that car costs 30.000 euro, the extra care isn’t as expensive as it seems”, says Schelfhout. “Look at it as an extra protection for your investment that increases the residual value of your car.”