Harley-Davidson to bid 1,67 billion dollar for Ducati
Harley-Davidson is reported to be preparing a bid of 1.67 billion dollars to acquire Ducati from Volkswagen AG. Consequence of the devastating dieselgate means that the Volkswagen Group has to reshape its assets which is why Ducati is now for sale.
Acquired in 2012 by Audi AG via its Automobili Lamborghini S.p.A subsidiary, the Borgo Pignale motorcycle company benefited from Audi’s legendary brand image and reliability, but not much else. Indeed, no real synergies were possible between the two makes. Getting rid of Ducati is therefore becoming the best solution for Audi and the Volkswagen Group in need of money. Ducati is reported to be worth twice what it was in 2012.
American vs. India
Harley-Davidson is said to be willing to pay 1,67 billion dollars to acquire Ducati, but the Indian group Eicher Motors, producing Royal Enfield bikes, is also interested. Whereas the American company sees Ducati as an opportunity of complementarity between two strong makes, the Indians see it as a way to expand its worldwide catalogue. Information of Eicher Motors’ bid has yet to be confirmed.